The City of West Sacramento will be installing wayfinding signs along bicyclist and pedestrian corridors to encourage active transportation. 

What are wayfinding signs?

Wayfinding signage is the collection of directional signs that inform people of their surroundings to show information at strategic points to guide people in the right direction to their destination. 

Why is the City installing wayfinding signs?

 The goal of this effort is to develop a wayfinding system which supports the values and brand of West Sacramento to promote safer and more seamless navigation for pedestrians and bicyclists, and to raise awareness of the city’s trail system. 

The Active Transportation Wayfinding Signage Program will complete the detail site planning, design, fabrication, and installation of approximately eighteen (18) small and twelve (12) large wayfinding signs to be located along key active transportation corridors as part of the City's overarching innovative transportation demand management program. This initial deployment of wayfinding signage would focus on targeted low-stress active transportation corridors and would provide a template for future scaling to a broader, city-wide signage program.

What is transportation demand management? 

Transportation demand management are strategies and policies to reduce travel demand or to alter this demand in mode, space, or time. 

Where is the City proposing to install signage?

City staff has identified the following the Priority Sign Locations as the first phase to install signs. Future phases will include signage across the City considering the Long-Term Sign Implementation Location.

How will the signs look?

The City is sought input from the community on the Active Transportation Wayfinding Signage Program and presented the results of the survey to the TMI Commission on May 2, 2022 and the City Council on June 1, 2022. Staff incorporated the City Council's feedback to update the proposed design.

Designs proposed for consideration are shown below: 

Concept A (click for more detail)

Concept B  (click for more detail)

Concept C  (click for more detail)

Results of the survey are shown below:

What is the schedule? 

The City hopes to install the first phase of the Active Transportation Wayfinding Signage Program by end of 2023.

How is this effort funded?

Based on a Pilot Community Wayfinding program that was initiated through the City’s Safe Routes to School program, the City of West Sacramento submitted a grant application for the Yolo Solano Air Quality Management District’s (YSAQMD) Clean Air Fund grant to make permanent signage developed during the Pilot Community Wayfinding Program. In 2018, the City was awarded a Clean Air Fund grant of $17,750 to assist with the design, fabrication, and installation of bicycle and pedestrian oriented wayfinding signage along key active transportation corridors. At the same time, the City submitted and was awarded $100,000 in SACOG Innovative Transportation Demand management (TDM) funds awarded toward a multi-pronged scope that originally included a robust data collection and household survey effort to assess local travel behaviors and preferences pair with a multi-modal TDM branding and marketing strategy to better message alternative transportation options to audiences beyond the traditional commuter. 

Following the impacts of the COVID-19 pandemic, the original proposed scope of work and timeline of these two grants were amended and efforts consolidated. The SACOG Innovative TDM grant funds and YSAQMD Clean Air Funds are intended to be utilized together to implement a more impactful active transportation wayfinding signage program alongside a more inclusive marketing/branding strategy to better communicate the benefits and available resources for non-commute trips and a broader audience, including Seniors, Youth, and families to encourage greater active mode usage in the community.

Project Manager

Stephanie Chhan
Senior Transportation Planner
stephaniec@ngskmc-eis.net
(916) 617-5300

Steven Rosen
Associate Transportation Planner
stevenr@ngskmc-eis.net
Telephone: (916) 617-5043

Last Updated: July 24, 2023